The second place you’ll find analytics is by clicking Events on the left hand navigation, selecting the event for which you would like to see analytics, then clicking on Dashboard. This will also give you the same information as before, tailored for a specific event.
As a recap, you can review page visits to the registration page, your registration and your revenue collected over time. What’s important to look for here is if you are seeing high page visits but low registration, then you may have an issue with your landing page in terms of messaging or branding. If you have low visits, then you may want to look into changing your email copy to drive more traffic to register. Monitor this information over time so that you can adjust or adapt your branding or messaging to optimize your event registration.